Work
Selected work.
Case studies of intelligent workflows we've designed and orchestrated for complex organisations.
August 2025
How conversational AI unlocked Singapore's national data asset
Discover how Singapore's Department of Statistics used SANDRA, a conversational AI tool, to transform data access and search. This case study highlights the journey of making complex data intuitive and user-friendly, empowering informed decisions.
April 2024
There’s hope yet for design thinking — if we do it right
Our experience with Care Corner shows how co-teaming and coaching can effectively transfer design thinking mindset and capabilities.
April 2023
A human-centred approach to Business Process Reengineering
Using a human-centred approach, PebbleRoad helped a client to conceptualise a next-gen integrated case management system while imagining new ways of working in a modern, digital workplace.
January 2022
How a website revamp led to sustainable digital transformation at the Education Ministry
To overhaul its website, Singapore's Ministry of Education formed a Customer Experience Design team that is now scaling and sustaining digital transformation independently.
November 2021
Making the law accessible with a user-first design approach
PebbleRoad designed a website for a client in the legal industry using content strategy and design thinking to help laypersons access the law more easily than before.
August 2021
Creating a seamless care experience for Singapore's ageing population
In 2019, we delivered proof of concept for an integrated care platform. In 2020, client was able to develop workflow automation tools, using this platform, to track COVID-19 swab tests.
July 2021
Identifying critical leadership skills to thrive in a post-pandemic world
During the COVID-19 pandemic, PebbleRoad helped a group of Singapore business leaders define the critical leadership skills most needed for a post-pandemic world
May 2021
Helping a non-profit embrace an agile mindset and do more with less
Over a time-boxed period of three months, PebbleRoad worked with a social service non-profit to rapidly build and test a high-fidelity prototype
November 2019
Overcoming an organisation’s immune system through design
We overcame a traditional organisation’s strong immune system when designing an innovative mobile app by adopting a strong customer-centric mindset
September 2019
Kickstarting culture change with comics
Storytelling through comics is a powerful way to drive culture change and encourage organisations to think differently.
July 2019
Saving over $1m dollars for a bank by setting up their self-help centre
Helping a bank establish and scale a self-service support website and save over a million dollars by lowering inbound call volumes to its contact centre.
May 2019
Instilling a data-driven mindset to drive digital transformation
PebbleRoad helped a client from the palm oil manufacturing sector to create a dashboard that would help them make data-driven decisions based on a single source of truth
May 2019
Helping a struggling telco reconnect with its customers
A large telco faced fierce competition. PebbleRoad helped it to design a customer-centric mobile app that reached 1 million active users in the first year.